From the desk of

Lesa Gerard

CEO of all things editorial

About

The art of content in the modern age

I’m an editorial leader with 15 plus years in content strategy and editorial activities and operations.

In other words, I blend the right copy, creative, and ideas to craft content that clicks with audiences and search engines.

I help complex enterprises—tech, life sciences, and more—tell good stories.

Content strategy and execution

Creative team leadership

Editing, writing

Marketing communications

Employee communications

Corporate and brand messages

Editorial operations

B2C, B2B

Tricks of My Trade

Website heroes need clear heads with punch. Clever wordplay is best left to Wordle.
Tap into its creative power—with the editorial know-how to spot when it’s flat-out wrong.
Know the rules of grammar and style cold. And know when setting them aside serves the content best.
Write simply and pocket ten-dollar words. Your audience will reward you for it.

Strategic Storytelling

Certification from Cornell University

GenAI

Certification from MIT

Project Management

Certification from Lean Six Sigma

Social Media Marketing

Certification from HubSpot Academy

Rave Reviews

Lesa’s innovative, strategic thinking revolutionized our editorial approach.

MarComm VP, Fortune 100 Pharma
I’m instantly delighted to sit on a team with Lesa. Her creative IQ, impeccable editorial eye, and tactical precision take teamwork to the next level.

Account Dir, Global Creative Lab
Outstanding work! Lesa revamped our creative content strategy and set new standards for content excellence.

Sr Mktg Mgr, $5B Brand